How Do We Overcome Language Barriers in a Global Marketplace? – Hoffmann Insights

We in the USA always talk about how everyone speaks English. This may be true of top managers around the world, but in general, plant engineers are most comfortable with their own language.

When you speak to others in their own language, you gain respect, but at the first difficulty, people tend to revert to their native tongue. Some words, however, defy translation. In China, for instance, the term “fuel injector” has no precise equivalent, and loose translation can lead to confusion between people of different nationalities.

Sometimes in leak testing, it seems like a translator would be helpful even when we all speak the same language! For instance, no matter where I go, it seems there is much confusion about mass flow and pressure decay.

With all the language considerations in today’s global marketplace, the best thing we can do to help our customers is to equip controls with different language options. Interactive controls like touch screens help even more.

I predict technology will trend toward devices that utilize the native language of operators and engineers through traditional and other sensory inputs such as touch screens. This is a top consideration at InterTech. How will your business overcome language barriers?